Facebookis not only the world’s favourite haunt for social networking, but is also emerging fast as a platform to further business enterprising.
But how can one mix social networking experience with business endeavours? Read on to know more!
1. Facebook Pages
Facebook is constantly reinventing itself to provide better opportunities for public outreach. Their current development lets a person, brand, company or celebrity feature their personalized content on ‘Pages.’ Facebook Pages are the perfect way to connect with your customers, find prospective investors, further your brand and strategize your content. You can use your brand logo as the profile picture and aid in creating brand awareness by showing off the product through the timeline. Participate by commenting on other brand pages and promoting your page on other pages.
2. Facebook Ads
Facebook Ads are an inexpensive way to feature the best that your product or brand has to offer. Given that Facebook is one of the top social networking sites visited by a majority of the population across the world, statistically every Facebook user spends an average of 13 hours per week on the site. This exposes them to the myriad ads, which when clicked, redirect to the page or website itself. Studies have shown that brands featuring on Facebook apps have greater popularity than the brands that don’t.
3. Personalized Apps
If you intend on turning the marketing experience into a social one, Facebook Apps are just the ruse for you. Modern social media marketing depends on drawing the user by making the brand more appealing on a normal, day-to-day basis. These third-party applications are just the way to draw the user into accepting information or using the brand in the guise of fun-filled activities. Specialized developers can design applications with interactive media and riveting content to further your cause.
4. Subscribe Button
If you are the face of the company and wish to promote your page or brand further, you can choose to activate the subscriber’s button. Most brands on Facebook use the ‘subscribers’ button as a tool to draw attention to company posts and content via their personal profiles. Increased visibility lets you control the things you share, so you wouldn’t have to worry about inappropriate content handling.
5. Facebook Groups
Groups are an infinitely personal approach to take when promoting your brand on Facebook. Not only does this allow you to share personal brand-related information with your customers and prospective clients, but also ties the brand closer to the user experience. Being in the fold equates to greater visibility, in term of activities and posts. If your brand is concerned with bringing groups of people together to serve a cause, Facebook groups can be an excellent way to achieve the same.
The untapped power of social networking can downright change the face of your business for good. Follow these suggested tips to promote your business.
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